OSO
Beverages · USA
OSO
A US-market alcoholic seltzer brand built turnkey: ideation, brand, formulation, manufacturing partners, GTM.
- Concept
- Brand
- Formulation
- Mfg. partners
- Launch
Selected Work
PRODUCTS BUILT
PROPERLY.
A small sample across categories. Each began as a structured question, not a brief.
CASE 01
THE HIMALAYAN YETI
Men's Grooming · India
THE HIMALAYAN YETI
A clean, carbon-positive grooming brand, including a breakthrough alcohol-free aftershave gel rare in the category.
- Positioning
- Product
- Packaging
- Launch
RUH ATTARS
Premium Fragrance · India
RUH ATTARS
A premium attar house anchored by Dahn Al Oud and Ruh Gulab. Heritage craft, modern presentation.
- Brand world
- Product range
- Direct-to-collector
SENIOR EXPERTS
Digital Platform
SENIOR EXPERTS
A two-sided platform connecting senior professionals with SMEs and startups that need experienced counsel on demand.
- Proposition
- Product spec
- Brand
- Launch
Categories
BUILT ACROSS
INDUSTRIES.
- BEVERAGES
- PERSONAL CARE
- SUPPLEMENTS
- ELECTRIC VEHICLES
- COSMETICS
- DIGITAL PRODUCTS
- FURNITURE & HOME AUTOMATION