About
BUILT BY A FOUNDER,
FOR FOUNDERS.
Echelon Product Studio was founded on a single conviction: most great ideas don't fail because of execution, but because the structure underneath them was never laid.
Founder
PRATEEK LAL SHAH
Recognised as India's Top 40 Under 40 for Product Development - Business Mint\n
The Founder
SCIENCE, INSIGHT,
VIABILITY.
Prateek is a trained biotechnologist and IIIT-Hyderabad alumnus with a published body of research and a long résumé of products taken from concept to shelf.
His practice sits at the intersection of science, consumer insight, and business viability, the three lenses every durable consumer product needs to survive.
Recognised as India's Top 40 Under 40 for Product Development - Business Mint
He founded Echelon to bring the rigour of structured product thinking to founders who refuse to ship hopeful.
Discipline
BIOTECHNOLOGY
Alma Mater
IIIT-HYDERABAD
Recognition
RECOGNISED AS TOP 40 UNDER 40 - BUSINESS MINT
Who We Serve
FOR FOUNDERS
WHO MEAN IT.
- Founders & D2C brands building consumer products.
- FMCG & F&B companies innovating new categories.
- Consultants & incubators needing a delivery partner.
- Influencer-entrepreneurs translating audience into product.