DISCOVER
01OPPORTUNITY ASSESSMENT
A rigorous assessment of the opportunity, the customer, and the market to determine whether the idea deserves your time and effort.
For
Founders with an early hypothesis they need to stress-test before committing capital.
Outcome
A concise written verdict, an opportunity sketch, and the next move.
Includes
- Demand & signal triangulation
- Category timing read
- Competitive cartography (light)
- Go / refine / kill recommendation